Insights & company news
Fresh thinking on digital communication, search and AI trends.
AI-Era Brand Building: From Your Website to AI Search
In the AI era, brand communication happens in Doubao, DeepSeek and ChatGPT. Build a four-layer presence: website, content, structured data and GEO.
→Structured Data: Help Search Engines Understand Your Site
Schema markup in JSON-LD tells search engines what your pages mean. This guide covers Organization, Breadcrumb, Article and FAQ types with code examples.
→Mini Program Development: 3 Ways to Win Customers in WeChat
WeChat mini programs help businesses acquire customers: service booking, e-commerce and membership patterns turn WeChat traffic into repeat revenue.
→SEO vs GEO: The New Traffic Landscape of Search and AI
SEO and GEO are complementary, not competing. Learn the SEO vs GEO difference and a dual-track strategy for Baidu, Google and AI search.
→B2B Website Guide: Build a Site That Generates Leads
A B2B website exists to generate qualified leads, not to look pretty. This guide covers site structure, conversion paths and mobile optimization.
→GEO Optimization: Getting Your Brand into AI Search
GEO (Generative Engine Optimization) gets brands cited by Doubao, DeepSeek, Kimi, Perplexity and ChatGPT. Learn how GEO differs from SEO and how to start.
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