Shanghai SEO services for Baidu and Google
Our Shanghai team audits Chinese sites for Baidu and English sites for Google. We look for crawl and indexing issues, traffic drops after a redesign, and landing pages that miss the buyer's question.
Why SEO
Start with the problem buyers encounter in search
For a new site, we first check whether search engines can discover and index your key pages. For a site with impressions, we match the questions buyers ask to the pages they reach.
For a China-facing site, we review Baidu indexing and the Chinese service or product page each query reaches. For an English export site, we use Google Search Console to compare queries and landing pages by country. You get priorities by URL and a way to verify the fixes.
A new site is missing from search
Check sitemaps, HTTP responses, internal links and index settings for your priority pages.
Traffic fell after a redesign
Compare key URLs, redirects, canonicals and content before and after launch. Check that old links reach the right pages.
Clicks rarely turn into inquiries
Check whether landing pages answer the search query with the specifications, cases or scope buyers need, and whether they can make contact on mobile.
You are entering a new market
Plan pages around the target language and region. Check language alternatives, local terminology and the contact options buyers use.
What We Do
Four core capabilities covering the full SEO chain
Search intent research
Group queries by buyer task and find the page that answers each group. Use query data when it is available.
Queries · Intent · Landing pagesContent optimization
Improve pages using verifiable details, clear internal links and mobile layouts that support the user’s task.
Content evidence · Internal links · Mobile usabilityTechnical SEO
Site structure, loading speed, mobile experience, structured data and indexing optimization
Speed · Indexing · Structured dataLink and brand review
Check how relevant sites reference the business and whether key public profiles and links point to the right pages.
Referring sites · Brand details · Link accuracyBaidu vs Google
What we check for Baidu and Google
Choose the search engine and page language for each target market. Both need accessible pages, clear titles and useful answers to the queries that bring people to the site.
| Dimension | Baidu SEO | Google SEO |
|---|---|---|
| Discovery and indexing | Check crawl and indexing data in Baidu Search Resource Platform and submit canonical Chinese URLs through the available channels. | Use Search Console's Sitemaps, Page Indexing and URL Inspection reports to review the canonical URLs Google discovers. |
| Content | Use the language Chinese buyers use in their queries and check that the page delivers what its title promises. | Answer English-language buyer questions with relevant original examples, product information and supporting sources. |
| Page experience | Check whether Chinese content and primary actions are easy to find and use on mobile. | Check mobile content, performance and the language switcher. For multilingual sites, verify alternate URLs and hreflang. |
| Reviewing performance | Compare Chinese queries and landing pages in Baidu data with website inquiries. | Group Search Console queries and landing pages by country and compare them with inquiry records. |
Our Process
From technical audit to fixes and follow-up
Full audit
Technical inspection, content audit and competitor analysis to locate gaps
Keyword strategy
A keyword map and priorities based on search intent and competition
Content & technical optimization
Fix technical blockers, update the priority landing pages and review internal links.
Performance tracking
Monthly reports on rankings, traffic and conversions; continuous iteration
SEO Cases
Website structure and SEO implementation cases
Longji Intelligent
Smart Technology · SolutionsLongji Intelligent’s new website groups technology solutions by industry and links them to case studies, technical capabilities and company information.
Read the Longji Intelligent case studyDesun Logistics
Logistics · Supply ChainDesun’s logistics website presents network coverage, road and rail options, and multimodal services with landing pages for distinct customer needs.
Read the Desun Logistics case studyFAQ
SEO optimization, answered
How long until SEO shows results?
We first verify fixes and check the index status of priority pages, then review impressions, clicks and inquiries. Recrawl and performance changes vary by page. The report records what changed and the dates used for comparison.
Can Baidu SEO and Google SEO be done at the same time?
Yes. Crawlability, internal links and mobile usability can share a technical foundation. Research queries, localize pages and review indexing by engine and target market.
SEO or paid ads (SEM)?
They complement each other: SEM is fast and suits short-term acquisition; SEO compounds long-term asset value. When budget allows, we recommend both with a unified keyword strategy.
Do you guarantee rankings?
No one can guarantee rankings because search algorithms are beyond anyone's control. We promise professional methodology, transparent reporting and continuous optimization.
How is SEO priced?
Project-based or annual retainer, depending on site scale and competition. We audit first, then quote — fully transparent.
Tell us what you need to check in search
Share your website, target market and an affected page or search query. We’ll confirm which pages to check first and how to review the changes.